Crankworks Creative Inc.

(Entrepreneur – Coaching)

https://crankworks.ca/

Crankworks is a scale-up brand agency delivering impact, digital design and marketing expertise.

Problem

• Crankworks was stuck
• Lacked direction and focus
• Some employees were not the right fit for the company
•  Mediocre financial results
•  Desktop software and filing cabinets

Solution

• GBA coaching helped Crankworks focus on their core values and relationships
• Helped review employees to determine if they were the right fit for the company, and the positions they were in
•  Helped Crankworks focus their efforts and resources, and choose a market niche that they could deliver their services at a higher ROI
• Provided advanced training in cloud software such as QBO, Hubdoc and facilitated integration of Daylight to fully utilize automation and the software to their fullest capabilities

Results

•  Eliminated close to 70% of expenses that did not have a direct impact on revenue and/or service delivery
•  Revenue increased 600% over three years with the implementation of a sales and expenses budget
•  GBA’s employee analysis that determined goodness of fit resulted in some employees leaving the company
•  Coached President to work on the business and not just in the business, resulting in explicit three and five year targets for the company and a road map of how to attain them
•  Implemented cloud software and became a paperless office