Crankworks Creative Inc.
(Entrepreneur – Coaching)
Crankworks is a scale-up brand agency delivering impact, digital design and marketing expertise.
Problem
- Crankworks was stuck
- Lacked direction and focus
- Some employees were not the right fit for the company
- Mediocre financial results
- Desktop software and filing cabinets
Solution
- GBA coaching helped Crankworks focus on their core values and relationships
- Helped review employees to determine if they were the right fit for the company, and the positions they were in
- Helped Crankworks focus their efforts and resources, and choose a market niche that they could deliver their services at a higher ROI
- Provided advanced training in cloud software such as QBO, Hubdoc and facilitated integration of Daylight to fully utilize automation and the software to their fullest capabilities
Results
- Eliminated close to 70% of expenses that did not have a direct impact on revenue and/or service delivery
- Revenue increased 600% over three years with the implementation of a sales and expenses budget
- GBA’s employee analysis that determined goodness of fit resulted in some employees leaving the company
- Coached President to work on the business and not just in the business, resulting in explicit three and five year targets for the company and a road map of how to attain them
- Implemented cloud software and became a paperless office
